Highlights

Here are some of the highlights for this micro-credential.

  • No application process, no pre-requisites, open to anyone

  • Learn at your own pace using a computer, tablet or smartphone

  • Take up to 90 days to complete the micro-credential

  • Receive a certificate of course completion and digital badge for successfully completing the course which can be shared on social media (e.g. LinkedIn, Facebook, Twitter), downloaded as a PDF, or even embedded in an email signature

Micro-credential Overview

In this 15-hr micro-credential, learners will discover the five "Ps" of marketing and various marketing strategies and activities.  Learners will explore the components needed for a marketing plan and how to cultivate an audience for a company.

Review the curriculum below to see the topics covered.  

Learners who successfully complete the micro-credential will earn a digital badge and certificate of course completion that can be downloaded and shared via social media. 

You will have access to the course for 90 days to work through the content.

Curriculum

    1. Before we begin...

    2. Welcome and Micro-credential Information

    3. Micro-credential Navigation

    4. Micro-credential Learning Outcomes

    1. Lesson 1: Learning Objectives

    2. What is Marketing?

    3. Types of Marketing

      FREE PREVIEW

    4. How is Marketing Different than Advertising?

      FREE PREVIEW

    5. Exercise

    6. The 5 P’s of Marketing

    7. Exercise

    8. When do you use Marketing?

    9. Knowledge Check # 1

    10. Price

    11. Product

    12. Promotion

    13. Place

    14. Exercise

    15. People

    16. Summary Lesson 1

    17. Helpful Links

    18. Lesson 1 Quiz

    1. Lesson 2: Learning Objectives

    2. What is a Marketing plan?

    3. The 10 Components of a Marketing Plan

    4. Market Research

      FREE PREVIEW

    5. Target Market

    6. Product Knowledge

      FREE PREVIEW

    7. Competition

    8. Knowledge Check # 2

    9. Mission Statement

    10. Exercise

    11. Marketing Strategies

    12. Pricing, Positioning, and Branding

    13. Budget

    14. Knowledge Check # 3

    15. Marketing Goals

    16. Exercise

    17. Monitor Your Results

    18. Summary Lesson 2

    19. Helpful Links

    20. Lesson 2 Quiz

    1. Lesson 3: Learning Objectives

    2. The differences between Marketing a service and a product

    3. The importance of relationships

    4. Know

    5. Exercise

    6. Like & Term

    7. Exercise

    8. Trust

    9. Specialization

    10. Developing a Niche Market

    11. Summary Lesson 3

    12. Helpful Links

    13. Lesson 3 Quiz

    1. Lesson 4: Learning Objectives

    2. What is an Audience?

    3. How to Cultivate an Audience

    4. What is a Community?

    5. How to Build and Nurture a Community

    6. Community Parameters

    7. How to Use Social Media to Build Community

    8. Knowledge Check # 4

    9. How to Develop Content

    10. Exercise

    11. How to Develop Content II

    12. Exercise

    13. How to Develop a Social Media Content Strategy

    14. Summary Lesson 4

    15. Helpful Links

    16. Lesson 4 Quiz

    1. Lesson 5: Learning Objectives

    2. What is a Brand?

    3. Components of a Brand

      FREE PREVIEW

    4. Brand Definition

    5. Exercise

    6. Brand Value

    7. Brand Promise

    8. Brand Identity

    9. Knowledge Check # 5

    10. Brand Differentiation

    11. Exercise

    12. Market Position

    13. Brand Messaging

    14. Brand Experience

    15. How to Engage Customers

    16. How to Focus on Unique and Value

    17. Summary Lesson 5

    18. Helpful Links

    19. Lesson 5 Quiz

About this course

  • $199.99
  • 92 lessons
  • 0 hours of video content