HIGHLIGHTS

Here are some of the highlights for this micro-credential.

  • No admission requirements, no application process, no pre-requisites, open to anyone

  • Learn at your own pace using a computer, tablet or smartphone

  • Take up to 90 days to complete the course

  • Receive a certificate of course completion and digital badge for successfully completing the course which can be shared on social media (e.g. LinkedIn, Facebook, Twitter), downloaded as a PDF, or even embedded in an email signature

Micro-credential Overview

In this micro-credential, you will learn about crisis management and how crises can impact an organization if not managed well.  Learners will recognize the various strategies and models to support crisis management. 

Review the curriculum below to see the topics covered.  

Learners who successfully complete the micro-credential will earn a digital badge and certificate of course completion that can be downloaded and shared via social media. 

You will have access to the micro-credential for 90 days to work through the content.

Curriculum

  • 1

    Welcome to the micro-credential!

    • Before we begin...

    • Welcome and Micro-credential Information

    • Navigation

    • Learning Outcomes

  • 2

    Lesson 1: Introduction to Crisis Management - What is a Crisis?

    • Lesson 1: Modes of Learning

    • Lesson 1: Learning Objectives

    • Introduction to Module 1: What is a Crisis?

    • What Exactly is a Crisis?

    • Three Categories of Crises

    • Examples of Crises

    • Types of Crises 

      FREE PREVIEW
    • Types of Crises Continued

    • Confrontation or Terror Attacks

    • Knowledge Check

    • 12 Types of Organizational Events

    • Lesson 1: Summary

  • 3

    Lesson 2: What is Crisis Management

    • Lesson 2: Modes of Learning

    • Lesson 2: Learning Objectives

    • Introduction to Module 2: Introducing Crisis Management

    • Definition of Crisis Management

    • What is Crisis Management?

    • Ivey Business Journal Says It Best

    • Quick Overview of Crisis Management

    • Why is Crisis Management Important?

    • Crisis Management in the 21st Century

    • The 3 Stages of Crisis Management

    • More About the Three Stages

    • The Many Different Approaches to Crisis

    • Contingency Theory

    • Pro-Active vs Reactive Crisis Management Model

    • Stakeholder Theory of Crisis Management

    • Scenario-Based vs Capacity-Based Model

    • Knowledge Check

    • Lesson 2: Summary

    • Lesson 2 - Quiz

  • 4

    Lesson 3: Crisis Management Models

    • Lesson 3: Modes of Learning

    • Lesson 3: Learning Objectives

    • Introduction to Module 3: Crisis Management

    • Prepare!

    • Crisis Management Models

    • The 3-Stage Crisis Management Model

    • The 3-Stage Model: Pre-Crisis – Crisis Detection

    • The 3-Stage Model: Pre-Crisis - Prevention

    • The 3-Stage Model: Pre-Crisis - Preparedness 

    • The 3-Stage Model: Crisis Response

    • The 3-Stage Model: Post-Crisis

    • Overview of 3-Stage Model

    • Fink’s Crisis Model

    • Mitroff’s 5-Stage Crisis Management Model

    • Mitroff's 5 Stage Crisis Management Model

      FREE PREVIEW
    • Adaptation of 5-Stage Model

      FREE PREVIEW
    • Commonalities Between the Models

    • Comparison of Models

    • Lesson 3: Summary

    • Lesson 3: Quiz

  • 5

    Lesson 4: Crisis Management Strategies

  • 6

    Lesson 5: Crisis Communication Strategies

    • Lesson 5: Modes of Learning

    • Lesson 5: Learning Objectives

    • Introduction to Module 5: Crisis Communication Strategies

    • Importance of Crisis Communication

    • Crisis Communication Theories

      FREE PREVIEW
    • Situational Crisis Communications Theory

    • Three Important Things to Know About Crisis Communication

    • Crisis Communication for Different Audiences

    • Communication for Different Audiences: Internal Employees

    • Communication for Different Audiences: News Media

    • Communication for Different Audiences: News Media

    • Communication for Different Audiences: Social Media

    • Communication for Different Audiences: Social Media - Video

    • Crisis Management’s Top 10

    • Lesson 5: Summary

    • Are You Ready for the Final Quiz?

    • Lesson 5: Quiz

    • Conclusion

  • 7

    Next steps

    • You're Almost Done

    • Before you go...

    • References Used to Develop This Course

Reviews (Coming Soon)