HIGHLIGHTS

Here are some of the highlights for this micro-credential.

  • No admission requirements, no application process, no pre-requisites, open to anyone

  • Learn at your own pace using a computer, tablet or smartphone

  • Take up to 90 days to complete the course

  • Receive a certificate of course completion and digital badge for successfully completing the course which can be shared on social media (e.g. LinkedIn, Facebook, Twitter), downloaded as a PDF, or even embedded in an email signature

Micro-credential Overview

In this micro-credential, you will learn about crisis management and how crises can impact an organization if not managed well.  Learners will recognize the various strategies and models to support crisis management. 

Review the curriculum below to see the topics covered.  

Learners who successfully complete the micro-credential will earn a digital badge and certificate of course completion that can be downloaded and shared via social media. 

You will have access to the micro-credential for 90 days to work through the content.

Curriculum

    1. Before we begin...

    2. Welcome and Micro-credential Information

    3. Navigation

    4. Learning Outcomes

    1. Lesson 1: Modes of Learning

    2. Lesson 1: Learning Objectives

    3. Introduction to Module 1: What is a Crisis?

    4. What Exactly is a Crisis?

    5. Three Categories of Crises

    6. Examples of Crises

    7. Types of Crises 

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    8. Types of Crises Continued

    9. Confrontation or Terror Attacks

    10. Knowledge Check

    11. 12 Types of Organizational Events

    12. Lesson 1: Summary

    1. Lesson 2: Modes of Learning

    2. Lesson 2: Learning Objectives

    3. Introduction to Module 2: Introducing Crisis Management

    4. Definition of Crisis Management

    5. What is Crisis Management?

    6. Ivey Business Journal Says It Best

    7. Quick Overview of Crisis Management

    8. Why is Crisis Management Important?

    9. Crisis Management in the 21st Century

    10. The 3 Stages of Crisis Management

    11. More About the Three Stages

    12. The Many Different Approaches to Crisis

    13. Contingency Theory

    14. Pro-Active vs Reactive Crisis Management Model

    15. Stakeholder Theory of Crisis Management

    16. Scenario-Based vs Capacity-Based Model

    17. Knowledge Check

    18. Lesson 2: Summary

    19. Lesson 2 - Quiz

    1. Lesson 3: Modes of Learning

    2. Lesson 3: Learning Objectives

    3. Introduction to Module 3: Crisis Management

    4. Prepare!

    5. Crisis Management Models

    6. The 3-Stage Crisis Management Model

    7. The 3-Stage Model: Pre-Crisis – Crisis Detection

    8. The 3-Stage Model: Pre-Crisis - Prevention

    9. The 3-Stage Model: Pre-Crisis - Preparedness 

    10. The 3-Stage Model: Crisis Response

    11. The 3-Stage Model: Post-Crisis

    12. Overview of 3-Stage Model

    13. Fink’s Crisis Model

    14. Mitroff’s 5-Stage Crisis Management Model

    15. Mitroff's 5 Stage Crisis Management Model

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    16. Adaptation of 5-Stage Model

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    17. Commonalities Between the Models

    18. Comparison of Models

    19. Lesson 3: Summary

    20. Lesson 3: Quiz

    1. Lesson 4: Modes of Learning

    2. Lesson 4: Learning Objectives

    3. Introduction to Module 4: Crisis Management Strategies

    4. Creating a Crisis Management Plan

    5. Creating a Crisis Management Plan in 6 Steps

    6. Three Parts to a Crisis Management Plan

    7. Preparing for the Crisis

    8. Preparing for a Crisis: Anticipate Potential Crises

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    9. Preparing for a Crisis: Create a Crisis

    10. Preparing for a Crisis: Monitor Social Media and Customer Complaints

    11. Preparing for a Crisis: Employee Communication and Education

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    12. Addressing the Crisis: 5 Steps to Take

    13. Communication Plan

    14. Summary of Strategies

    15. Lesson 4: Summary

    16. Lesson 4- Quiz

    1. Lesson 5: Modes of Learning

    2. Lesson 5: Learning Objectives

    3. Introduction to Module 5: Crisis Communication Strategies

    4. Importance of Crisis Communication

    5. Crisis Communication Theories

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    6. Situational Crisis Communications Theory

    7. Three Important Things to Know About Crisis Communication

    8. Crisis Communication for Different Audiences

    9. Communication for Different Audiences: Internal Employees

    10. Communication for Different Audiences: News Media

    11. Communication for Different Audiences: News Media

    12. Communication for Different Audiences: Social Media

    13. Communication for Different Audiences: Social Media - Video

    14. Crisis Management’s Top 10

    15. Lesson 5: Summary

    16. Are You Ready for the Final Quiz?

    17. Lesson 5: Quiz

    18. Conclusion

About this course

  • $129.99
  • 92 lessons
  • 0 hours of video content

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