Course Highlights

Here are some of the highlights for this course.

  • No application process, no pre-requisites, open to anyone

  • Learn at your own pace using a computer, tablet or smartphone

  • Take up to 90 days to complete the course

  • Receive a certificate of course completion and digital badge for successfully completing the course which can be shared on social media (e.g. LinkedIn, Facebook, Twitter), downloaded as a PDF, or even embedded in an email signature

About this Course

This course focuses on how to create and maintain strong customer and client relationships.

Learn about the importance of building and maintaining strong customer relationships, how to deliver more value to your customers, how to use a customer relationship management database, how to show appreciation to your customers, how to develop meaningful customer loyalty programs, and how to engage with your customers on social media.

Learners who successfully complete the course will earn a digital badge and certificate of course completion that can be downloaded and shared via social media. 

You will have access to the course for 90 days to work through the content.

Course curriculum

    1. Before we begin...

    2. Welcome and Micro-credential Information

    3. Navigation

    4. Learning Objectives

    1. Lesson 1 Learning Objectives

    2. Introduction

    3. What are Customer Relations?

    4. Customer Service vs Customer Relations

    5. Importance of Positive Customer Relationships

    6. Reflection Exercise

    7. Competitive Marketplace and Relationships

    8. Importance of Understanding Customer Expectations

    9. How to Exceed Customer Expectations

    10. Reflection Exercise

    11. Personalizing Relationships

    12. Exercise

    13. Lesson 1 Summary

    14. Lesson 1 Quiz

    1. Lesson 2 Learning Objectives

    2. Introduction

    3. What is Value?

    4. How to Generate More Value

    5. How to Add More Value

    6. How to Focus on Customer Experience

    7. How to Innovate

    8. How to Innovate Customer Relationships

    9. How to Communicate With the Customer

    10. How to Receive Feedback and Learn From It

    11. How to Act on Customer Feedback

    12. Lesson 2 Summary

    13. Lesson 2 Quiz

    1. Lesson 3 Learning Objectives

    2. Introduction

    3. What is a CRM?

    4. Terminology

    5. How to Use a CRM

    6. Exercise

    7. Creating a CRM Profile

    8. How to Create Tags

    9. How to Monitor Activity in a CRM

    10. How to Track Leads and Deals

    11. How to Use a CRM for Marketing Campaigns and Messaging

    12. Exercise

    13. Lesson 3 Summary

    14. Lesson 3 Quiz

    1. Lesson 4 Learning Objectives

    2. Introduction

    3. What are Customer Loyalty Programs?

    4. Types of Loyalty Programs

    5. Common Issues with Loyalty Programs

    6. Additional Issues with Customer Loyalty Programs

    7. How to Tailor Customer Appreciation

    8. How to Ensure Greater Value to Customers

    9. Exercise

    10. Tracking Important Dates for Your Customers

    11. Reflection Exercise

    12. Lesson 4 Summary

    13. Lesson 4 Quiz

    1. Lesson 5 Learning Objectives

    2. Introduction

    3. Key Terms and Concepts

    4. What is a Brand?

    5. What is Social Media?

    6. Exercise

    7. The Connection Between Brand and Social Media

    8. How is Social Media Used to Build a Brand and Strengthen Relationships with Customers?

    9. Different Social Media Platforms and Different Expectations

    10. How to Research the Appropriate Online Community

    11. Finding the Right Keywords

    12. How to Create Relevant Content

    13. How to Use Hashtags

    14. How to Interact on Different Platforms

    15. Lesson 5 Summary

    16. Lesson 5 Quiz

About this course

  • $89.00
  • 76 lessons
  • 0 hours of video content

Course Author

Course Author Renée Gendron

Renée Gendron is principle/owner of Vitae Dynamics. She extends business consultation services to SMEs to help them develop their ecosystem, develop resources, and prosper. She also extends custom workshops to develop skills, leadership, and conflict resolution abilities. She is keenly interested in larger economic processes and systems, and facilitates an online course on social entrepreneurship for Sault College.

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