Here are some of the highlights for this micro-credential.

  • No application process, no pre-requisites, open to anyone

  • Learn at your own pace using a computer, tablet or smartphone

  • Take up to 90 days to complete the micro-credential

  • Receive a certificate of course completion and digital badge for successfully completing the course which can be shared on social media (e.g. LinkedIn, Facebook, Twitter), downloaded as a PDF, or even embedded in an email signature

Micro-credential Overview

In this 6-hr micro-credential, learners will explore the five "Ps" of marketing and the key marketing strategies to get individuals interested in a product. Learners will discover how to analyze a starting position in marketing by carrying out a "SWOT" (strengths, weaknesses, opportunities and threats) analysis and the importance of segmenting, targeting and positioning a product or company.

Review the curriculum below to see the topics covered.  

Learners who successfully complete the micro-credential will earn a digital badge and certificate of course completion that can be downloaded and shared via social media. 

You will have access to the course for 90 days to work through the content.


  • 1

    Welcome to the course!

    • Before we Begin...

    • Welcome and Micro-credential Information

    • Micro-credential Navigation

    • Micro-credential Learning Outcomes

  • 2

    What is Marketing?

  • 3

    Marketing Plans

    • Lesson 2: Learning Objectives

    • What is a Marketing plan?

    • The 10 Components of a Marketing Plan

    • Market Research

    • Target Market

    • Product Knowledge

    • Competition

    • Knowledge Check # 2

    • Mission Statement

    • Exercise

    • Marketing Strategies

    • Pricing, Positioning, and Branding

    • Budget

    • Knowledge Check # 3

    • Marketing Goals

    • Exercise

    • Monitor Your Results

    • Summary Lesson 2

    • Helpful Links

    • Lesson 2 Quiz

  • 4

    Next steps

    • You're Almost Done

    • Before you go...

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